BIRCHBOX AND WOMEN’S HEALTH MAGAZINE PARTNER FOR THE JULY 2014 “POWER UP!” WELLNESS-THEMED BOX
NEW YORK – July 7, 2014 – Birchbox (www.birchbox.com), a leading beauty ecommerce company, has partnered with Women’s Health, the leading national and international women’s health and lifestyle magazine, for the second time to create a special edition Birchbox focused on wellness. In conjunction with Women’s Health’s July beauty issue (on stands June 24th), the custom Birchbox will feature products hand-picked by the editors at Women’s Health.
“Due to the runaway success of our April 2013 partnership with Women’s Health, it was a natural fit for the two brands to partner together for a second time,” says Katia Beauchamp, Co-Founder and Co-CEO, Birchbox. “We are implementing a lot of the same key elements that made this partnership such a success last year, but adding exciting new twists to surprise and delight our current and new customers.”
In 2013, Birchbox and Women’s Health both saw a significant increase in engagement around their brands as a result of the partnership, with over 24 million impressions garnered across social media channels and a massive increase in subscribers for both brands.
All Birchbox subscribers will receive the box containing the season’s top beauty, lifestyle and wellness items selected specially by the editors at Women’s Health. The “Power Up!” themed box will feature products to take your beauty routine up a notch, including brands such as Supergoop!, Benefit, Cynthia Rowley and Vasanti, as well as a 1-year subscription to the Women’s Health magazine. In connection with the curated box, a feature in the Women’s Health July issue explains how these advanced products work and why they were selected.
In addition to the new “Power Up!” theme, the Women’s Health special edition Birchbox will also flaunt a co-branded inner box—an element of the Birchbox experience that has never before been “taken over” by a partner. Birchbox and Women’s Health will also offer one lucky subscriber the chance to win a beauty and wellness experience with the two brands in New York City. The experience will be photographed and published in a future issue of Women’s Health magazine.
“Our readers rely on us for quick, easy advice on how to look and feel amazing—so it was no surprise they responded so positively to the actionable tips in last year’s Birchbox feature,” says Women’s Health Editor-in-Chief Michele Promaulayko. “The 2014 Women’s Health Birchbox builds on that success, showcasing dual-purpose products that will turbocharge a reader’s look without a lot of effort, combined with expert how-to tips in the magazine.”
Existing Birchbox subscribers will receive this as their July Birchbox. New customers can sign up for their special edition Women’s Health Birchbox until July 30th at www.birchbox.com/womenshealth.
About Birchbox
Launched in 2010, Birchbox is a leading beauty and grooming ecommerce company for men and women. Birchbox redefines the retail process by offering consumers a personalized way to discover, learn about and purchase the best beauty, grooming and lifestyle products. With more than 800,000 members, Birchbox users enjoy first-touch experiences with new products each month and exclusive access to expert editorial content to help them get the most out of each item. Additionally, through Birchbox’s online store, customers can shop a handpicked selection of full-sized products from more than 800 top brands such as Lancôme, Laura Mercier, Benefit, Stila, Caudalie, Payot, L’Occitane, Bourjois, and L’Oreal. In 2012, Birchbox acquired an international competitor gaining outposts in France, Spain and the UK. To learn more about Birchbox, visit www.birchbox.com, or follow us on Facebook, Twitter, YouTube and our blog.
About Women’s Health:
Women’s Health is the must-have companion for today’s modern woman. From beauty to style to fitness, Women’s Health propels our 15 million consumers into action, providing the motivation and the inspiration for them to make instant, positive changes in their lives. Launched in October 2005 and published 10 times a year by Rodale Inc., Women’s Health has quickly grown into a multimedia brand that includes branded books, mobile applications, and renowned events. With 19 international editions that cover 28 countries to reach more than 10 million readers every month, Women’s Health is the fastest-growing international women’s magazine in the world today. The magazine has recieved numerous industry accolades including the ASME for General Excellence in 2011 and AdWeek’s 2012 Hotlist Reader’s Choice. For more up-to-the-minute information, visit www.womenshealthmag.com and get instant updates via Twitter (@WomensHealthMag) and Facebook (Women’s Health Magazine).
